Zogby Membership

Tee up your
Generational Exit.

You will sell this business someday. Members spend the years before that day building the version of it buyers compete for, with Ben in their corner the whole way.

Join for $399/yearSee what's inside

$399/year · billed annually · cancel anytime · no account needed, checkout takes care of it

Direct access to BenThe Exit RampMarket insightsFounder communityDeal document libraryPlatinum deal flow
BBen ZogbyFounder & broker · replies personally
M.

LOI came back with a 70/30 earnout split. Is that normal for a content site this size?

B

Not at that multiple. Counter 85/15 with a 6-month cliff. Here's the exact language I'd send back.

Illustrative thread, and exactly how it works.
Direct access to Ben

Negotiate like it's your fifth exit.

Every member has a direct line to Ben Zogby. Not a support inbox, not an account manager. The broker himself, in Slack and on email, on your deal.

Ben has closed multiple eight figure deals and sat on both sides of the table. He has built and sold his own businesses and bought others'. When a buyer pushes on terms, you answer with the confidence of someone who has signed the papers and wired the money.

8-figure
deals closed
Both sides
bought & sold
In Slack
daily
The Exit Ramp

Watch your number climb before you ever list.

The Exit Ramp turns someday into a working plan: your valuation tracked over time, the buyer diligence checklist, and a countdown to a date you chose.

Owner dependence, churn, customer concentration. These are the things buyers discount, and every one of them is fixable years out. Members fix them early and walk into market with proof instead of promises.

Valuation over timeOn the Ramp
TodayYour exit date
Buyer demand
This quarter
Median multiple
This year
Days to offer
This quarter
Deals closing
This year
Market insights

Sell into strength, not into guesswork.

What are businesses like yours actually selling for? How fast do they move? Where is buyer demand heading? Members see the live read on the Zogby market, straight from the deals we broker.

That is how you time an exit and defend a price: with data, not anecdotes.

The community

Founders who have already exited, on call.

The members' Slack is where operators compare notes on real deals: what buyers asked for, what killed a deal, what moved a multiple.

Your first exit does not have to feel like a first. Someone in the room has been through it, and Ben is in there daily.

#deal-talkMembers-only Slack
J.
Buyer wants a 12-month transition period. Anyone negotiated that down without spooking them?
2h ago
R.
Three IOIs since tightening up churn reporting. The prep really does show up in the offers.
5h ago
B
Reviewing two members' LOIs this week. Drop yours in the channel if you want more eyes on it.
1d ago
Sell side
Exit-prep checklist
Listing playbook
Closing documents
Buy side
LOI template
Diligence checklist
Deal evaluation playbook
The library

Walk into diligence already prepared.

Exit prep checklists, listing playbooks, and closing documents from real Zogby transactions. Take them and use them anywhere you sell.

Buyers pay more for sellers who look organized. The library is how you look organized from the first call.

For the day after the wire clears: most sellers become buyers next. Your membership already includes Platinum off-market deal flow, so your next acquisition is waiting in the same tab.

Zogby Membership
$399/year

Billed annually · cancel anytime

Direct access to Ben
The Exit Ramp workspace
Live market insights
Members-only Slack community
Sell-side and buy-side libraries
Platinum off-market deal flow
Join for $399/year

A year of membership costs less than one negotiation point on your exit.

Questions

Fair questions, straight answers

What exactly is included?

Everything paid on Zogby: direct access to Ben, the Exit Ramp workspace, live market insights, the members' Slack community, both deal document libraries, and Platinum off-market deal flow for when you buy your next one. One subscription, every feature. There is nothing else to buy.

I'm years away from selling. Why join now?

Because the number moves most while selling is still optional. Multiples are set by owner dependence, churn, concentration, and provable history. Those take years to fix, not weeks. The earlier you start, the bigger the someday number.

Do I have to sell through Zogby?

No. Everything you build is yours wherever you sell. When you are ready, listing with Zogby is the natural next step, and members walk into it already prepared.

What does it cost?

$399 per year, billed annually, cancel anytime. The two products this replaces used to cost $398 per month combined. A full year of membership now costs about what one month used to.

I already subscribe to the Exit Ramp or the Buyers' Club.

You keep full member access at your original terms. Nothing to do, nothing changes until you cancel. If you would rather switch to the annual membership, cancel the legacy plan and join here.

Can I cancel?

Anytime, effective at the end of the current billing year. You keep access until then.

The exits that change lives are planned years out.

Join now, set your date, and start building the business a buyer overpays for.

Join for $399/year

$399/year · billed annually · cancel anytime