Built by someone who has actually done it.
Zogby exists because of a problem its founder lived through on every side of the table. Built it, sold it, taught it, brokered it. Then built the platform he wished he had the whole time.
How we got here
Every side of the table, in order
Built it
Grew HighStrike from nothing into a multi-million dollar internet business, learning every lever of growth, retention, and operations firsthand.
Sold it
Exited HighStrike for $1,800,000. Lived the full process of taking a business to market, fielding buyers, and getting to a closing table.
Taught it
Ran an education program reaching thousands of founders every month, teaching them how to value, grow, and sell the businesses they had built.
Brokered it
Worked deals directly as a broker, sitting between founders and acquirers, learning exactly where deals stall and what makes them close.
The exit that started it
I sold HighStrike for $1.8M. That deal is why Zogby exists.
HighStrike started where a lot of founders are stuck: a profitable business that depended entirely on me. It made money, but it wasn't something anyone would buy. If I walked away, the revenue walked with me.
So I fixed that. I built the team and the systems, made the revenue hold up without me, and sold the business to private equity for $1,800,000. I lived every stage of the process: the valuation, the preparation, the buyers, the diligence, the closing table.
Since then I've sat on the buying side too, acquiring businesses from founders ready to move on. Every deal on Zogby is run by someone who has been on both sides of the wire, not a middleman who reads about it.
Why we built it
The problem that kept showing up
Across hundreds of conversations with founders, the same two failures repeated.
Founders fly blind
Most owners have no real idea what their business is worth, or how to make it worth more, until they're already trying to sell. By then it's too late to fix the things that actually move a valuation: the owner dependency, the concentration risk, the messy financials, the churn nobody was watching.
Then they get handed off
And when they do sell, they're listed on a site, given a dashboard, and left to manage the most important transaction of their life mostly alone. The people who know the most about getting a deal closed are the least involved when it matters.
The answer
One platform, first valuation to final sale
Zogby is not a listing site. No founder should ever sell from a position of weakness, in the dark about what they have or how to make it worth more.
Know your number
A real valuation early, with real data behind it. Not a guess, and not a number designed to flatter you into listing.
Grow it deliberately
See exactly what's holding your value back and the moves that raise it, long before a buyer ever pokes at the gaps.
Sell from strength
When you're ready, take it to market and close, with an operator who has done this sitting beside you the whole way.
Know your number. Grow it. Sell from strength.
Start with a free valuation. No commitment, no listing until you say so.
Start with your valuation